Dubai-based NEXST has announced a strategic partnership with KISS OF LIFE, the 2025 Asia Artist Awards "Best Musician Group" winner, to bring the K-pop group into its VR LIVE platform. Because nothing says "future of entertainment" quite like a crypto platform trying to get K-pop fans to buy digital concert tickets with tokens they probably don't understand yet.
The collaboration makes KISS OF LIFE the second official artist for NEXST VR LIVE, the platform's immersive concert service supported by the $NXT token. This follows the platform's first collaboration with girl group UNIS in July 2025. It’s like a crypto exchange listing new pairs, except instead of volatile altcoins, you get volatile choreography and synchronized vocals.
NEXST positions itself as an AI-, VR-, and blockchain-powered platform designed to bridge mainstream Web2 audiences into Web3. Rather than requiring crypto knowledge, it uses globally recognized artists and VR content as an entry point. The platform emphasizes digital asset ownership and crypto-powered VR purchases while maintaining a beginner-friendly experience. It’s the classic "Web3 for normies" playbook: hide the blockchain under a layer of shiny graphics and hope no one notices the gas fees.
With approximately 9 million followers across global social platforms, KISS OF LIFE has been expanding internationally, including a successful Japanese debut in November and a sold-out Japan tour in December. Through this partnership, the group's performances will be integrated into NEXST VR LIVE's immersive environments, moving beyond traditional "watch-only" formats to let fans share virtual spaces with artists. Because standing in a digital crowd with other fans is definitely the same as being at a real concert, right? At least you don’t have to worry about the person in front of you blocking your view with their phone.
NEXST aims to build a sustainable entertainment ecosystem that evolves with its global community, with plans to expand collaborations with more global and K-pop artists as well as premium IP. Just don’t call it a metaverse—everyone’s trying to forget that word exists.
