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Adoption & Community2h ago

Jason DeSimone on The Arena's Comeback: SocialFi's Next Big Bet or Just Another Hype Cycle?

The Arena CEO Jason DeSimone joined Layer One to unpack the platform’s revival, creator monetization paths, and SocialFi’s evolving future.

DeSimone detailed The Arena’s takeover story, sharing lessons from the SocialFi craze. He broke down the platform’s feature stack, including tickets, identity, and monetization tools.

The conversation covered growth strategies, competing with SocialFi rivals, and building community and culture. DeSimone also touched on tokens, equity, and exits, plus the role of AI agents in SocialFi’s future.