Pump.fun is rolling out a new "callouts" feature that's already causing a stir across Solana's meme coin scene. The update lets users alert all their followers about a specific coin via push notifications, with each account allowed one call every six hours. A global leaderboard tracks every move, adding a competitive edge to spotting low-cap gems. It’s basically a built-in "pump my bags" button, but with a timer so you don’t spam your friends into oblivion.
Founder Alon Cohen announced he'll personally test the feature by calling a low market cap token later today. The move is part of a broader push to make the mobile app a major focus for the platform. Cohen’s personal endorsement is the crypto equivalent of a celebrity sighting at a dive bar—suddenly everyone’s looking at the same spot on the floor. If he picks a winner, the leaderboard might just catch fire.
Pump.fun says the feature aims to surface coins earlier in their lifecycle, particularly within its bonding curve system where prices rise with demand. However, the announcement has triggered immediate speculation among traders, with some framing the test call as a potential catalyst for outsized gains. It’s a high-stakes game of hot potato, and the leaderboard is the scoreboard. The goal is to shine a light on hidden gems, but in crypto, a spotlight can also attract the wolves.
Concerns persist about account security and past incidents. Pump.fun's main X account was hacked in February 2025 to promote fake tokens, and Cohen's personal account was temporarily suspended later that year. While there's no public record of his current Pump.fun account being compromised, users are advised to follow only his verified account, "alonalon." In a space where trust is as rare as a stablecoin that doesn’t depeg, verifying the source is your only shield against getting rekt.
The callouts feature arrives alongside deeper structural changes. Pump.fun recently introduced creator fee sharing to fix incentive issues and curb risky, low-effort launches. The platform shifted away from its previous dynamic fee model, allowing token creators to split fees across multiple wallets, transfer ownership after launch, and revoke update authority to signal long-term commitment. It’s an attempt to make the launchpad less of a casino and more of a curated gallery, though the lines are still pretty blurry.
Despite risks, usage data shows Pump.fun remains highly active. In the past 24 hours alone, over 30,000 new tokens were launched, with just over 200 reaching graduation. Trading volume exceeded $113 million, and daily active wallets have roughly doubled over the past week. The platform is a meme coin factory on overdrive, churning out tokens faster than a degen can hit "buy."
The platform's native token, PUMP, is currently trading around $0.0027, down about 7% on the day and roughly 69% below its all-time high. Trading volume has also declined modestly, reflecting broader cooldowns across the meme coin market. The price action is a gentle reminder that even in a hype-driven market, gravity eventually wins—until the next meme cycle kicks in.
