Daido Goes Full HODL: Japan’s 147‑Year‑Old Giant Puts ¥1B on Bitcoin

Even as crypto markets limp through another round of price corrections—call it the “dip before the rip”—Metaplanet CEO Simon Gerovich is still betting big on institutional Bitcoin conviction. On Saturday, Feb. 28, he declared the “era of Bitcoin treasuries is quietly spreading,” pointing to fresh, diamond-handed signals from Japan.

The buzz centers on Daido Limited, a publicly listed firm founded in 1879 and now 147 years old. In a move that would make its Meiji-era founders do a double-take, Daido announced plans to buy up to ¥1 billion worth of Bitcoin, treating the crypto as “digital gold” to hedge against inflation and a yen that’s weakening faster than a samurai’s resolve after the Shogunate fell.

Gerovich framed the move as part of an accelerating trend: Japanese companies have been eyeing Bitcoin treasury models, with Metaplanet itself already holding the crypto as a major reserve asset. It seems the Land of the Rising Sun is also becoming the land of the rising satoshi stack.

Daido’s decision follows its 2024 headline of a 50‑fold dividend increase, showing that even legacy corporations are willing to dip into digital assets for strategic reserve purposes. Nothing says “modern portfolio theory” like following up a massive dividend with a side order of pure, uncorrelated, orange-pilled hopium.

In short, the old‑school Japanese conglomerate is joining the Bitcoin bandwagon, signaling that institutional adoption is gaining traction despite the broader market’s wobble. When a company older than light bulbs starts allocating to BTC, you know the “store of value” narrative isn’t just for degens on CT anymore.